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Boldstreet OOH — Measurable, Programmatic Out-of-Home Advertising

Turn billboards into data-driven media channels with real-time audience analytics and blockchain-verified impressions. Request a demo today.

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Why Boldstreet OOH
Boldstreet OOH is an enterprise-grade programmatic out-of-home (DOOH) platform that transforms static out-of-home assets into data-driven media inventory. In a market where brands demand digital accountability, our platform supplies the same precision that digital marketers expect, but applied to streets, malls, and transit hubs. We combine real-time computer vision, sensor fusion, dynamic creative optimization (DCO), and RTB-ready auctioning so agencies and advertisers can buy impressions, optimize campaigns in-flight, and prove campaign ROI. All audience signals are anonymized and blockchain-anchored for tamper-proof measurement and third-party auditability.
  • Real-time gaze and dwell detection for accurate impression metrics.
  • Programmatic RTB integration for dynamic campaign scaling.
  • Blockchain-verified impressions for auditability and trust.
  • Localized models tuned for East African contexts and audiences.
    • Market Opportunity — Why Now
    Global DOOH spend reached ~$16.7B in 2023, and programmatic DOOH is among the fastest-growing channels for outdoor advertising. Advertisers are shifting spend to measurable, context-aware formats. Brands that adopt programmatic DOOH gain measurable uplifts in footfall and conversions while agencies gain new revenue streams through RTB and dynamic inventory. Boldstreet OOH positions publishers, agencies, and advertisers to capture that growth with tools built for African contexts: local audience models, boda-boda-aware detection, event-aware scheduling, and integration with regional ad exchanges.
    What Boldstreet OOH Does

    Inventory & Supply Management

    • Register and manage screens, kiosks, and DOOH panels as supply sources.
    • Define site metadata: GPS, orientation, pixel size, brightness, and compliance flags.
    • Support for mixed inventory: static digital billboards, interactive kiosks, and programmatic slots.

    Real-time Audience Measurement

    • Gaze & dwell detection: Detect looking behavior, head orientation, and estimated attention time.
    • Footfall & passerby counts: Measure passerby rate vs. active watchers.
    • Demographic inference (age-range, gender-neutral) and environmental triggers.

    Programmatic Ad Exchange

    • SSP & DSP connectors: Expose inventory to RTB partners and accept bids.
    • Real-time auctions with dynamic targeting rules.
    • Frequency & reach controls to avoid overexposure.

    Dynamic Creative Optimization

    • Serve creatives based on live context: weather, crowd makeup, or promotions.
    • A/B & multi-variant testing with automatic allocation to top performers.

    Measurement & Verification

    • Blockchain-anchored impressions for auditability.
    • End-to-end attribution: tie OOH exposures to footfall or conversions.
    • Standard ad metrics: impressions, viewable impressions, watch time, CTR.

    Privacy & Compliance

    • Edge-first processing ensures raw images stay local.
    • No face or identity storage; configurable retention policies.
    Use Cases — Where OOH Makes a Difference
    Brand Marketers / CMOs

    Brand Marketers / CMOs

    Run targeted, measurable campaigns that drive in-store traffic and offline conversions. Example: launch a weekend promo triggered by high footfall near malls.

    Media Agencies / DOOH Traders

    Media Agencies / DOOH Traders

    Leverage RTB integration and programmatic workflows to serve clients dynamic campaigns with real-time reporting and verified impression receipts.

    Venue Owners / Outdoor Publishers

    Venue Owners / Outdoor Publishers

    Monetize digital inventory with higher yield through programmatic auctions and premium DCO offerings.

    Retail / FMCG Field Teams

    Retail / FMCG Field Teams

    Localized creative and timing: change creative mid-day when working commuters dominate or during a heavy market day.

    Technology Stack — How OOH Delivers

    Edge & Cloud Hybrid

    • Edge processing runs gaze detection and anonymization within the screen’s local appliance to minimize latency and preserve privacy.
    • Anonymized metadata and event tokens stream to our cloud via secure Kafka channels for aggregation, bid evaluation, and reporting.

    RTB & SSP Layer

    • Inventory is represented as bidable impressions. SSP requests bids from connected DSP partners.
    • Bids are evaluated using live audience signals, creative suitability, and floor pricing.

    Creative Delivery & DCO

    • Creatives stored in a CDN and served to screens after a winning bid is confirmed.
    • DCO rules (weather, crowd profile, time of day) select creative variants.

    Measurement & Verification

    • Edge-confirmed gaze/dwell events are hashed into a permissioned blockchain.
    • Advertisers receive signed receipts for each verified impression.

    APIs & Integrations

    • RESTful APIs for campaign management, inventory control, and report export.
    • Prebuilt connectors for popular DSPs and analytics platforms, plus webhook support.
    Metrics & Dashboards

    Real-time Dashboard Widgets

    • Active audience (per site)
    • Watchers vs passersby ratio (viewability %)
    • Average watch time (seconds) per creative
    • Demographic mix % (aggregate)
    • Creative performance leaderboard (impressions → footfall uplift)
    • Blockchain-verified impression counts (attested receipts)

    Reports & Exports

    • Campaign performance (CSV, JSON, PDF)
    • Impression audit trail for finance & compliance
    • Heatmaps (time-of-day, day-of-week) for planning buys
    Implementation Plan

    Phase A — Strategy & Site Audit

    1–2 weeks

    Inventory onboarding, site surveys, legal & safety checklist, and pilot KPI definition.

    Phase B — Pilot Deployment

    4–6 weeks

    Deploy edge appliances on 3–10 screens, configure RTB endpoints, map creatives and DCO rules, run an initial 2-week pilot with A/B creative testing.

    Phase C — Optimization & Ramp

    4–12 weeks

    Iterate creative rules, tune bid floors, integrate payment/settlement flows, and start multi-site programmatic auctions.

    Phase D — Scale & SRE

    Ongoing

    Add more inventory, integrate brand measurement tools (POS attribution), and establish SLA-backed monitoring.

    Exact pricing depends on inventory size, hardware needs, and integration complexity. We provide hardware leasing and revenue-share models for publishers. Contact sales for a scoped quote.
    Pricing & Pilot Offers

    Starter Pilot

    3 sites, 4–6 week pilot, dashboard access, A/B creative testing, basic RTB connectivity.

    Growth Pilot

    Up to 12 screens, DCO rules, API access, co-managed programmatic auctions, weekly performance reviews.

    Enterprise

    Full-stack integration (SSP, billing, settlement), SLA, on-site support, and dedicated success manager.

    Contact our team for tailored pricing and to explore revenue-share models for publishers. Get a quote
    Case Snapshot

    Objective

    Drive weekend footfall to a retail pop-up and measure offline conversions.

    Approach

    Deployed Boldstreet OOH on 8 downtown kiosks for 10 days. Creatives dynamically changed based on weather (sunny vs rainy) and crowd gender skew. RTB auctions were open to local DSPs.

    Outcome

    Verified impressions increased ROI on the campaign by 28% compared to previous static buys; walk-in conversions at the pop-up rose by 22% during high-watch periods. Advertiser received blockchain-anchored receipts for accounting and billing reconciliation.

    Downtown Nairobi billboard campaign
    Privacy, Compliance & Ethics
    We design for privacy and fairness: anonymization at the source ensures faces are blurred and identifiers are never stored. Opt-out flows and signage are implemented per local regulations and venue policies. Retention & audit policies are configurable for advertisers, publishers, and regulators. Bias mitigation: models are trained and continuously evaluated on regionally diverse datasets to reduce systemic bias in age/gender inference.
    Competitive Advantages
    Localized models trained on African datasets (higher accuracy for region-specific clothing, vehicle types, and signage).
    End-to-end verification with blockchain anchoring rare in regional DOOH offerings.
    Full-stack solution: from hardware appliances to SSP, DCO, and compliance workflows.
    Inter-engine synergies: use LOOK analytics to inform DOOH audience segments, or ONFIX traffic data to plan ad timing and placement.
    FAQs

    Next Steps — Book a Live Demo
    Ready to move from impressions to outcomes? Book a technical demo to see live RTB auctions, gaze verification, and blockchain-anchored receipts. Pilots start within weeks.