Advertising & Agencies — Make OOH Perform Like Digital
Buy, optimize, and verify OOH with programmatic precision — request a demo for your next campaign.
The Challenge
Agencies face limited verification, no real-time optimization, and weak offline attribution for OOH buys. Buyers want programmatic workflows and receipts that reconcile to billing.
Boldstreet’s Solution
Boldstreet OOH exposes inventory as programmatic impressions, uses LOOK and RAVEN signals for audience validation, and records verified impressions on blockchain for reconciled billing. DCO and RTB increase yield and campaign effectiveness.
Core Use Cases
Programmatic Campaign Buys
Run RTB auctions on audience segments with real-time bidding logic for precise OOH campaign execution.
Dynamic Creatives & DCO
Switch messaging dynamically based on weather, crowd demographics, or nearby retail events for higher engagement.
Verification for Billing
Blockchain-anchored impression receipts ensure accurate finance reconciliation and transparency.
What Agencies Measure
Advertising & Agencies KPIs
- Verified impressions & viewability %
- Watch-to-visit conversion (linked via POS/LOOK)
- Revenue per site and yield management for publishers
- Campaign ROAS and lift vs legacy OOH
Implementation Highlights
Quick Onboarding: Inventory onboarding and pilot auctioning within 4–8 weeks.
Integrations: SSP connectors, campaign dashboards, and advertiser white-labelling possibilities.
Publisher Monetization: Leasing, rev-share, or managed services models.
Compliance & Ethics
GDPR-style anonymization, creative safety checks, and opt-out signage for venues ensure ethical and compliant operations.
Next Steps — Schedule a Demo
Schedule a demo to explore how Boldstreet OOH can transform your next campaign with programmatic precision and verified outcomes.