Retail & FMCG — From Footfall to Sales
Convert attention into revenue — book a retail insights pilot with LOOK and Boldstreet OOH.
The Challenge
Brick-and-mortar retailers and FMCG teams lack fast, precise measurements of real-world attention and the chain linking ad exposure → store visit → purchase. Decisions rely on surveys, not verified behavioral signals.
Boldstreet’s Solution
LOOK captures attention and movement data (gaze, dwell, pathing); Boldstreet OOH dynamically serves creatives based on live audience signals. Together they enable A/B creative testing, in-store optimization, and attribution of offline conversions to DOOH exposures.
Core Use Cases
Merchandising Optimization
Move products to high-attention zones based on gaze and dwell analytics.
Campaign-to-Conversion Attribution
Link DOOH impressions to in-store lift via POS integration for measurable ROI.
Customer Segmentation
Tailor promotions by aggregated demographics and visit behavior patterns.
Pop-ups & Events
Rapid feedback loops for activation optimization during temporary setups.
What Retailers Measure
Retail & FMCG KPIs
- Glance Rate & Watch-to-Conversion ratio
- Dwell time by display and uplift % post-creative change
- Store-level sales lift attributable to DOOH events
- Queue reduction & staff optimization metrics
Implementation Highlights
Pilot (3–6 weeks): Install 2–6 camera zones, connect POS for attribution, run A/B creative tests via Boldstreet OOH.
Integrations: POS, CRM, loyalty systems, ad platforms.
Results: Actionable playbooks for layout changes, staffing shifts, targeted promotions.
Compliance & Shopper Trust
Signage, clear opt-out, and anonymized aggregate reporting. Bias testing of demographic models to ensure fairness.
Next Steps — Book a Retail Pilot
Book a retail insights pilot with LOOK and Boldstreet OOH to optimize conversions and campaign ROI.